Highlights
- In this issue
August 12, 2010 | 12:09 pmNO FLAGGING, PLEASE!
UBUNTU RESPONSE
SEARLL’S 3D PLANS
Draftfcb’s campaign to keep national pride alive after the Wodld CUp appears to have struck a chord with South AfricansSee how, in News.
That’s also where you can find out how SA companies and organisations are queueing up for the new Loeries Ubuntu Award.
Donald Searll, one of the pioneers of 3D [...] 
Archive for Highlights »
- In this issue
Offbeat news
-
Apex Awards 2010
Pop-eyed over pilchards
Written by News desk on July 23, 2010 – 5:36 pm -Saatchi & Saatchi Cape Town has created a print campaign for canned Saldanha Pilchards in which Cape fishermen are portrayed with superhero status.
Pilchards contain iron, vitamins and omega 3, which scientists make people strong, fast and smart. So the Saatchi campaign uses ordinary Cape fishermen to portray icons who exemplify the benefits: Popeye for strength, Superman for energy and Einstein for brain power. Pictures were shot in Kalk Bay.
Agency executive creative director Anton Crone says: “We took a tongue-in-cheek approach to illustrate the extraordinary effect of all the good-stuff in Saldanha Pilchards. Newsprint was the perfect medium for the campaign to reach our target market.”
Posted in News at a glance | No Comments »
