The jury’s in!

It may be five months to the 2012 AdFocus Awards entry deadline (entry forms will be available in June) and nearly eight until the awards themselves, but our jury is already finalised. Read more »

Apex Awards – Fresh elements

The awarding of the 2012 Apex Awards is expected to show a dramatic shift in both the type of campaigns and the agencies that will be winning top accolades. Read more »

Hitting the target

The growth of shopper marketing is expected to outpace other segments in the marketing mix over the next several years. Read more »

SA is key

New York based media group Bloomberg is looking to expand in Africa and is using SA as a launching pad. Read more »

March Ad of the Month

Comment by March Ad of the Month chairman Neo Mashigo

March Ad of the month was a mix of very good and some okay work especially in Print and Outdoor. As a judging panel we looked for the International awards entries but there were none, except for a couple of exceptional winners. Read more »

VWV Group names new CEO

Kingsley Potter has been named the new chief executive officer of the VWV Group, South Africa’s leading brand experience agency. Read more »

Banning alcohol advertising misses the point – and the objectives

by Justin McCarthy, managing director, TBWA Durban

There is no doubt that South Africa has an alcohol-abuse problem. Alcohol-related problems such as fetal alcohol syndrome, physical and emotional abuse, drunk driving, severe medical conditions and a raft of social side effects are significant health and social concerns.  Read more »

To get a bigger piece of the pie, you need a cookie

By Richard Mullins, director at Acceleration

Data about customers is perhaps one of the most fiercely contested and important resources in today’s marketing environment. Everyone wants it, customers are wary of sharing it, and yet few marketers are really using it to its full potential.  Read more »