The work begins – Adfocus 2013

There may be six months to go before the 2013 AdFocus Awards but our jury is already up and running. Members met for the first time last week to familiarise themselves with the process and agree on judging criteria. Read more »

Family Values – Ogilvy & Mather Johannesburg

The trouble with consistent success is that the moment you have an off day, everyone starts to ask if you’re past your prime. You’re taken for granted. Read more »

Plenty still to be done – Print Media

Major publishing groups must address underperformance in their black economic empowerment (BEE) activities, says Ingrid Louw, CEO of industry umbrella body Print & Digital Media SA. Read more »

Taking it indoors – Media buying

Major brands are moving their media activities in-house to save costs. Advertising Media Forum chair Kim Weissensee says the trend is becoming a threat to specialist media agencies. Read more »

Bringing home the child abuse message

A Spanish organisation that fights child abuse has created an outdoor ad that only children — or very short adults — can see using lenticular printing technology. Read more »

Protecting Turf – Publishing

Has online readership of newspapers and magazines finally caught up with print versions? Internet and print groups, each anxious to project its credibility and advertising revenue, take differing views of new research. Read more »

Purpose in Africa: Doing well by doing good

by Nicole Zetler, senior strategist at Yellowwood

Brand purpose is one of the most powerful tools for growth and sustainability in a global marketplace devoid of trust in business. A brand’s purpose is its reason for being – it goes beyond what you do, or who you’re doing it for. Purpose is the why: why your business exists, and why that should matter. Read more »

MacGyver Brands

By Louis Janse van Rensburg, Director at World Wide Creative Johannesburg

MacGyver is probably the most useful guy to have around (well almost, sorry Mr. Norris sir), but MacGyver definitely stands ahead of the crowd for utility. Read more »