What it means:
Deadlines for entries
Winners will be announced
Start putting that information together. Entries for the 2014 AdFocus Awards officially open this week. Questionnaires for the various awards have been posted on the website www.adfocus.co.za. The deadline for entries is 10am on Friday August 29 and the winners will be announced at the AdFocus Awards event on November 26.
The 2014 awards are:
Advertising agency of the year; Media agency of the year; Branding and design agency of the year; Digital agency of the year; Specialist agency of the year; African agency network of the year; Partnership of the year award, presented jointly to an agency and client; Lifetime achievement award; Agency leader of the year; New Broom award for up-and-coming young talent; and Envy award, encouraging agencies and individuals to recognise a competitor’s genius.
Questionnaires will be online and available for print out from July 15.
Information for the submission must be completed online at www.adfocus.co.za; this function will be available from July 25.
Agencies will be judged on their performance over the period from July 2013 to June 2014. The only exception is the media agency award, whose assessment period is from May 2013 to April 2014.
Questionnaires have been updated. The biggest changes are in branding and design, which now includes a case study.
The 2014 judging will again be audited by Deloitte.
Agency entries will be scored on effectiveness, business growth, business retention, awards and industry recognition, empowerment and social responsibility. The AdFocus Awards recognise all-round performance.
The jury chairman is Festus Masekwameng, executive creative director of advertising agency Mojo MotherRussia and former chairman of SA’s Loeries creative awards.
The other jurors are: Veejay Archary, executive director, Black Africa Brand Consulting; Bronwen Auret, head of digital, MetropolitanRepublic; Nikki Cockcroft, group head of online, Woolworths; Robyn de Villiers, CEO, Burson-Marsteller Africa; Josh Dovey, CEO, Omnicom Media Group SA; Charles Foster, Africa & Middle East MD, Millward Brown; Philip Ireland, chief creative officer, Ireland/Davenport; Mzamo Masito, brand & communications managing executive, Vodacom; Sean McCoy, CE, HKLM; David Moffatt, MD, HelloComputer; Jerry Mpufane, CEO, The Jupiter Drawing Room Johannesburg; Maria Phillips, CEO, MindShare; Thulani Sibeko, marketing & communications group executive, Nedbank; Andy Sutcliffe, CEO, 34; and Andrew Welch, CEO, Young & Rubicam SA.
A separate panel will judge the media agency award.