Fishing for business

Written by News desk on July 20, 2010 – 10:30 am -

The Cape Town Fish Market restaurant chain has partnered with Primall Media for a five-months, digital advertising screen campaign in Johannesburg’s Cresta Shopping Centre. The interactive campaign, which will guide shoppers to the centre’s own Fish Market, involves seven 46in high-definition screens around the centre. According to Primall, the advertising will be seen by about 1,5m shoppers monthly.


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