# FM AdFocus 2022 Jury Announced
The FM AdFocus Awards have announced their jury line-up for 2022. As is tradition with the awards, a number of new jurors join second-term jury members as they determine this year’s winners.
**The new jury members include:**
* Zanele Zwane, MD of Duke
* Firdous Osman, MD of Saatchi & Saatchi
* Nimay Parekh, Chief Digital Officer, King James
* Merissa Himraj, CEO, Wavemaker
* Wandile Collins, Founder and Chief Strategic Officer, Black Swan
* Sharon Keith, Marketing Director, Heineken
* Ana Carrapichano, Founder and Owner, Mediology
**They join second-term jury members:**
* Faheem Chaundry, MD, M&C Saatchi Abel Jhb (AdFocus jury chair 2022)
* Gillian Rightford, Founder, AdTherapy
* Lebo Madiba, Founder, Powerhouse PR
* Luca Gallarelli, Group CEO, TBWA
* Warren Moss, Founder and CEO, Demographica
“This year’s jury is made up of an exceptional group of industry leaders from across a variety of companies,” says 2022 Jury chair, Faheem Chaundry. “On the jury we have agency CEOs across TTL, media and PR agencies as well as industry consultants and clients, all of whom have a wealth of experience both locally and internationally. This jury brings true diversity of thought to the judging room and I’m looking forward to the robust debates that will in the end decide the agencies most worthy of being named agency of the year.”
This year’s AdFocus judging process will be slightly different. In previous years, a separate media jury adjudicated the media agency entries. This year the media categories will be adjudicated by the main jury.
Chaundry explains, “Media agencies form a critical part of our industry’s landscape. We wanted to bring the debate and discussion around the media industry into the main jury for two main reasons. The first is so that the media industry is represented on the main jury and benefits from all the core discussions that will take place across all categories. Secondly, to ensure that the media award is judged by a cross-functional set of jurors who interact with media agencies and experience media agencies from different angles.”
Carrapichano who joins the jury this year, also served on the media jury in 2021.
The call for entries opened in July and close at midnight on August 31 2022. To enter the 2022 AdFocus Awards please register on the AdFocus website:www.adfocus.co.za The winners will be announced on November 23 2022.
Click on LOG IN and it will direct you to where to register. Once you have registered you will receive an e-mail with your log-in details. It will then be possible to log in to the site. Please note that log-ins from 2021 are no longer valid and you need to register again to get log-in details for 2022.
Further information on award categories, entry criteria and closing dates can be found at www.adfocus.co.za. For queries regarding AdFocus Awards entries, contact Danette Capper at adfocus100@gmail.com or 082 494 4174. For advertising and sponsorship opportunities in the 2022 FM AdFocus publication, contact Cortney Hoyland (hoylandc@arena.africa) or Kay Naidoo (NaidooKA@arena.africa).
About the Financial Mail AdFocus Awards
Since 1990, the Financial Mail AdFocus Awards have become a landmark on the South African marketing and communications landscape. But just as that landscape has changed, so has AdFocus, to reflect the priorities of the industry. Today it is unique, by recognising agencies and individuals, not just for their creative and marketing skills, but for their all-round business acumen. Industry peers make up the jury to judge the Awards and the judging process and results are audited by Deloitte