## **#ResetCreativity** ----------------- The 2025 FM AdFocus Awards are calling on agencies that don’t just create—but perform. This year, we recognise those who have mastered the power of Creative Capital to deliver both business growth and client ROI. We’re looking for agencies that have built their own agency value through financial performance, talent acquisition, culture, and resilience—while delivering tangible results through strategic creativity and business acumen. ### To Advertise, Please Contact: * **Kay Naidoo** * 082 469 3857 * NaidooKA@arena.africa ----- * **Debbie Montanari** * 011 280 3538 * MontanariD@arena.africa