The MediaShop has been acknowledged as the top media agency in South Africa according to RECMA (Research Company Evaluating the Media Agency Industry).
RECMA is globally seen as the international gold standard for agency evaluations with its subscription model backed by all the major agency networks, and clients including Mondelez, Unilever, Novartis, Johnson & Johnson, Carlsberg, and Vodafone.
“We’re very fortunate in this industry to have several means of evaluating our media agency standards, RECMA being one of these,” says Chris Botha, Group MD of The MediaShop. “We are obviously very happy with the result. There are a number of factors that come into play when scoring RECMA. New business is important, but client relationships, staff turnover and business growth all contribute. We’re very happy to be at the top. It’s pay-off for our team who pour their hearts and souls into this business.”
“I’d like to extend my thanks to all MediaShoppers who continue pushing the bar higher and higher. We are blessed with some amazing people, partners and clients.”
The RECMA study evaluates agencies three times a year and rates companies in 48 countries according to 17 different criteria.