Barry Sayer, CEO of Continental Outdoor Media of South Africa, was re-elected President of FEPE International by members of the association at the General Assembly Meeting, held during the 53rd FEPE Congress in Milan.
Said Barry Sayer: “In a time when out-of-home advertising is grappling with unprecedented media convergence, I feel honoured to be given the task to provide leadership and structure to the global outdoor media industry.”
FEPE International (the Federation European Publicite Exterieur) is the global out-of-home advertising industry association, and was formed in Paris in 1959.
Since its inception, it has become a global association whose task is to play a key role in the direction of outdoor advertising research, engaging in worldwide lobbying for out-of-home advertising with authorities, international organisations, political opinion formers, and the media.
Sayer’s tenure lasts for a year.