This winter, Cadbury Dairy Milk embarks on a new story of joy as the much-loved chocolate brand presents their latest commercial Floating Cows highlighting the new Cadbury Dairy Milk Bubbly chocolate.
Created in conjunction with Ogilvy Johannesburg and directed by Michael Middleton of Jump, the commercial captures the lighter side of what happens when you combine SA’s best loved chocolate with a burst of bubbles both inside and out. The commercial takes viewers on a magical journey as we meet the Cadbury Dairy Milk Floating Cows which create the ‘bubbly milk’ that makes Bubbly chocolate so special.
“The new Cadbury Dairy Milk Bubbly comes in a unique mould shape with soft and round chocolate bubbles on the inside and outside that melt in your mouth for a smoother, lighter, creamier moment. Just like the chocolate the commercial creates a magical interruption, it is unique and experiential and gets consumers to feel the brand, to talk about it and to love it” explains Tamsin Darroch, Kraft Foods Senior Brand Manager: Chocolate
The launch of NEW Cadbury Dairy Milk Bubbly TV commercial will be supported by a full 360 degree communication campaign including bold in-store point of sale units, online activity and public relations.
“South Africans feel a special affection for Cadbury Dairy Milk Chocolate and the recent launch of Cadbury Dairy Milk Bubbly continues to build on that strong emotional connection.” says Darroch
The Floating Cows commercial will officially flight for the first time across all major TV Channels from 14th August.