Shanghai wins Bestmed

Posted by News desk on 11 Oct, 2011 / News at a glance

The Old Shanghai Firecracker Factory has won the Bestmed advertising account in a five-way pitch. Bestmed is one of SA’s Top 10 open medical schemes, with more than 70 000 principal members and providing medical cover for 145 000 lives.

Old Shanghai will be responsible for all above-the-line and below-the-line advertising, as well as broker communication, and digital strategy and execution through Saatchi & Saatchi’s digital arm, AtPlay.

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