MA(SA) announces new CEO

Posted by News desk on 19 Jun, 2012 / News at a glance

The Board of the Marketing Association of South Africa MA(SA) today announced that it has appointed Lovemore Mushyanyama as its new CEO.  He will take up the position from the middle of July this year. 

Mushyanyama replaces Sarel du Plessis, who during his tenure, played an integral role in heightening the role which MA(SA) plays in the marketing industry. 

“We were very pleased with the quantity and quality of applicants we received for this important position and can state that Lovemore was confidently selected as the ideal candidate for the role of CEO,” says MA(SA) Chairperson Brenda Koornneef.  “Lovemore brings with him personal and professional qualities that will stand the marketing organisation in very good stead, and a vision and ambition for MA(SA) that will take the association to new levels of success.” 

Mushyanyama has relevant marketing experience in commercial, public service and academic fields, and joins MA(SA) from his current position as marketing specialist for projects at the University of the Witwatersrand.  He will be responsible for championing marketing as a key driver of business success and he will be tasked with growing both individual and corporate membership, increasing the organisation’s product range and building strategic alliances with relevant stakeholders. 

MA(SA) provides a representative voice for organisations and individuals within the South African marketing industry. The association seeks to provide leadership, mentorship, support and guidance to the industry and promotes the concept of self-regulation, independent and credible research and professional and ethical marketing practices encapsulated through the chartered marketer and marketing practitioner designations.  MA(SA) is actively involved in influencing national policy, legislation and strategy on marketing and related business issues and has a fully inclusive board which represents all the major South African industries. 

“It is with sincere regret that we lose Sarel du Plessis, the current MA(SA) CEO, who wishes to pursue personal interests.  We thank him for the significant contribution he has made to MA(SA) and the marketing industry during his period in office and we wish him well in the future,” Koornneef concludes.

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