Made in China in South Africa

Posted by News desk on 13 Aug, 2012 / News at a glance

The best of contemporary Chinese design will be showcased at an internationally- curated exhibition, the Graphic Design China (GDC) Africa Tour Show, which opens in Johannesburg on 16 August.

The exhibition has been brought to South Africa by the Brand Council of South Africa (BCSA) and features examples of how the Chinese design industry has responded to that country’s dynamic growth as well as to the global economy. Elements that will be on display include advertising, packaging, book design, posters, photography and contemporary calligraphy created by design professionals from all over China.

Event organiser and BCSA board member, Gary de Abreu, said the exhibition was a major milestone in the BCSA’s commitment to deliver on its manifesto promise of sustained action that would enable positive economic growth and support the nation’s competitiveness.

The exhibition has been endorsed by the International Council of Communication Design Associations (Icograda) which de Abreu says, speaks volumes about the significance of the event in the global design industry.

De Abreu, who is also vice president of (Icograda) Africa, said the GDC presented a unique opportunity for one-to-one interaction between the local design community and the international delegation. “It’s a fantastic opportunity for the international design community to go one better than the internet and social media – and that’s talking face-to-face in real time, exchange ideas and benefit from the international experience. The exhibition will also be an opportunity for the GDC to experience South African culture and our friendly hospitality.”

The opening night of the exhibition will be attended by a visiting 15-member delegation from the Shenzhen Design Association which is on a national tour of leading design agencies around the country. Shenzhen is widely regarded as China’s premier industrial and manufacturing centre.

De Abreu added that the informal opening event would be a significant fillip for the local design industry, providing a catalyst for dialogue and relationship-building between key representatives of both countries’ creative communities.

Interested members of the media, designers, educators and the creative arts community are also invited to the event, which is being jointly sponsored by BCSA, TEDxSoweto, IID, Brian Steinhobel, Morgenster Wines, Spier Wines, It’s a Go and Grolsch. The Exhibition will be open to the public on the 17th August to 22nd August, Monday to Friday, 9AM to 4PM.For further information please contact Eugene 011 461 6764 or email admin@brandcouncilsa.org

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