If music be the food of fish …

Posted by News desk on 28 Mar, 2011 / News at a glance

Following Ocean Basket’s earlier “talking fish” TV commercials, Joe Public has released the latest instalment but this time the fish entertain with music.

Launched on March 25, the new ad involves a music video featuring the “Sole Sisters”, who sing about restaurant specials. The aim of the campaign is to drive consumers to Ocean Baskets until the end of May for the chain’s Sole, Calamari and Appletiser special.

“When choosing a consistent theme, we have to find ways of refreshing the theme continuously, not only through new topical approaches, but also through new treatments,” says Joe Public executive creative director Pepe Marais.

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