Fox leads the hunt at Ad of the Year

Posted by News desk on 28 Mar, 2011 / News

Cape Town agency FoxP2 was the only two-time winner at the Creative Circle 2010 Ad of the Year awards on March 24. It snapped up first place in the magazine category with its “Aliens” campaign on behalf of National Geographic Kids Magazine, then teamed up with Gloo Digital Design to win the inaugural Digital award for Brandhouse’s viral “Drive Dry” campaign warning of the dangers of drinking and driving.

Ogilvy Johannesburg won the film category with its acclaimed “Selinah” commercial showing the benefits of antiretrovirals in the fight against HIV/Aids. It was on behalf of the Topsy Foundation (referred to, obliquely, on the Creative Circle website, as the Topsy Turvy Foundation). It was produced by Egg Productions.

TBWAHuntLascaris Johannesburg was back in its familiar position as winner of the outdoor category for its campaign against human trafficking, while KingJames’ mickey-taking World Cup dig at Fifa won for Newspapers.

Awards were presented at The Venue, in Melrose Arch, Johannesburg. According to Creative Circle chairman Brett Morris: “Creatives are going all out in pursuit of new and innovative ideas that push boundaries and that’s exciting.”

Ad of the Year winners in the seven categories were chosen from 2010 monthly winners. Category winners were:

MAGAZINE

Agency: FoxP2
Client: 8ink Media
Product: National Geographic Kids Magazine
Title: Air Pollution/Deforestation/Oil Slick
NEWSPAPERS

Agency: KingJames
Client: Kulula.com
Product: Price Positioning
Title: Unofficial Sponsor/Not Next Year
OUTDOOR

Agency: TBWA/Hunt/Lascaris Johanesburg
Client: International Organisation for Migration
Product: Counter Human Trafficking
Title: Campaign Designed to Drop Sales
FILM

Agency: Ogilvy Johannesburg
Client: Topsy Foundation
Product: Aids Reversal
Title: Selinah
RADIO

Agency: Net#Work BBDO Johannesburg
Client: Virgin Atlantic Airlines
Product: Upper Class
Title: Barry/Moira/Neville
EXPERIENTIAL

Agency: Joe Public
Client: Clover
Title:  Clover Cooking Calendar
DIGITAL
Agency: FoxP2/Gloo Digital Design
Client: Brand House
Product: Drive Dry
Title: They’d Love to Meet You

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