Creative duo joins Cape-based 140 BBDO

Posted by News desk on 22 May, 2012 / News at a glance

Award-winning idea’s agency, 140 BBDO today announced the appointment of Copywriter Alex Goldberg and Art Director Gareth Cohen.

Ivan Johnson, Executive Creative Director at 140BBDO says that the agency is seeking ambitious talent looking to produce their best work and reach their potential in an environment that promotes excellence.  “Alex and Gareth fit the bill and we’re excited to see what they create.” 

Copywriter Alex Goldberg has had a varied and international career path spending time in both Dubai and London. His time in London included periods at both Ogilvy and consumer marketing agency, Feref. “London gave me the opportunity to focus on fun, global brands like Playstation, Nintendo, Disney and Warner Brothers.” Alex left London in late 2008 and joined Saatchi & Saatchi in Cape Town. 

Gareth Cohen, newly appointed Art Director has been fortunate to work on local and international brands over his nine year career including the likes of Pepsi, Heineken, BOE, and Guinness. Gareth says that he is most proud of his work on Guinness Africa for which he conceptualised and art directed multinational campaigns as well as two big budget television commercials shooting in South Africa, Nigeria and Kenya. 

Gareth and Alex both agree that it’s an exciting time to join the team at 140 BBDO, “the agency has accomplished a lot in a short space of time,” says Alex. “It’s an agency that is walking the walk and the accolades over the last year are testament to that. It’s a place where awesome things can be done if you’re willing to be brave and do it.” 

“Advertising in 2012 calls for agility and thinking in new ways and it’s important to be as hungry as ever to create great work,” concludes Gareth.

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