Billads in orbit

Posted by News desk on 7 Oct, 2010 / News at a glance

Billads claims its most recent campaign for Orbit Professional chewing gum resulted in 60% of respondents buying Orbit after the campaign. This was Billads’ third campaign for Orbit. Nine Mile Media MD Craig Segal says: “Not only are these the best results of all the Billads campaigns for Orbit, but it is also one of Billads’ most successful campaigns to date.”

The campaign – an idea by DDB SA – was made up of toothpicks spelling out the message: “There’s a smarter way to clean in-between”. It encouraged chewing Orbit after meals. Orbit brand manager Ashleigh Tomlin says: “The results exceeded our expectations. It was a well managed and controlled campaign. It has become an important element in our marketing mix, second only to television.”

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