Africa Magic, the continent’s foremost provider of African entertainment content, has announced a change to its Africa Magic Urban Movies channel (DStv channel 153). The channel, previously renowned for its focus on contemporary movies, is expanding to also feature short format content including sitcoms, soaps, magazine and reality shows.
The change, which takes effect from 16 March 2015 at 12pm, will also see the channel remove its ‘movies’ descriptor and will henceforth simply be known as Africa Magic Urban. According to the Regional Director of M-Net (West), Wangi Mba-Uzoukwu, this is part of Africa Magic’s ongoing development strategy, as the brand continues to enhance the viewer experience whilst ensuring its channels are clearly defined by content and name.
Speaking further, Mba-Uzoukwu said: “At Africa Magic we constantly strive to improve our offering. It is in this vein that the Africa Magic Urban Movies channel is experiencing a change as it expands on its content whilst also removing its movies designation. The new Africa Magic Urban channel will be the home of new and exclusive short format content like soaps, sitcoms, magazine and reality shows, even as it continues to showcase exciting contemporary movies that mirror real life and tell real stories.”
The general entertainment channel, which is available on the DStv Compact and Premium packages, will also bring to viewers popular shows like the Emmy Award nominated Angolan telenovela Windeck, and Nigerian television series, Gidi Up, amongst many others.
“The rest of the Africa Magic channels will remain as they are, and our customers can continue to expect the best of world class African entertainment. Our customers’ options have greatly improved and with so much more new and exciting content like telenovelas, sitcoms and reality shows coming up in 2015, the Africa Magic channels remain the best place for lovers of entertainment,” Mba-Uzoukwu added.