27 November 2009
	PROFILE THE JUPITER DRAWING ROOM JOHANNESBURG

Type of agency Advertising Telephone (011) 233-8800 Website www.jupiter.co.za Key person Renee Silverstone, CEO Ownership WPP (Int) 49%, MSG Holdings 20%, others 31% Black equity 26% Accounts gained 2 Accounts lost 0 Clients 13 Number of staff 197 Biggest clients MTN, Absa, Edcon Discount, Edgars, Sasol Group Jupiter SA this year became 49% owned by international media and advertising giant WPP, in a deal that the local group believes will give it access to huge global resources. Not that Jupiter was doing too shabbily on its own. As usual the group, and Jupiter Johannesburg, are shoehorning new awards into the trophy cabinet. The business emphasis last year, says Silverstone, was on organic growth. “In a year with very little business movement, the agency was able to maintain its revenue from strategically driver organic growth, identifying new business opportunities and expanding its offering to clients.” Two new accounts were worth a combined R18m in billings, but that didn’t prevent a slight fall in agency income. One of the accounts was Edcon Cellular, meaning Jupiter Jo’burg is the sole communications supplier to the Edcom group. Also, the agency provided an initial R500000 to start up the Vega Imagination Lab in Jo’burg city centre.