Type of agency Media
Telephone (021) 526-6350
Key person Richard Procter, joint MD
Ownership Aegis Media SA 51%; directors 49%
Black equity 0%
Accounts gained 5
Accounts lost 0
Biggest clients - Santam, AVI/Snackworks, MWeb, Total, Coronation Fund Managers
Seven pitches, five successes and a more than doubling in revenue. Not a bad year's work for this up-and-coming agency.
There was new planning business for AVI's Bakers, Pyotts and Willards brands; planning and buying for toys group Redgwoods; and the same for MWeb and Sunglass Hut. Total annualised new billings were worth R144m.
What pleases Procter and joint MD Tanya Schreuder is that much of the business was won against SA's traditional media giants. There was even pleasure in business not won: by reaching the short list for major accounts from Vodacom and Coca-Cola.