27 November 2009
	PROFILE TBWA\GROUP\DURBAN

Type of agency Full service Telephone (031) 267-6600 Website www.tbwa.co.za Key person James Porter, chairman Ownership Omnicom (Int) 70%; Shanduka Trust 25%; employee trust 5% Black equity 30% Accounts gained 0 Accounts lost 0 Clients 20 Staff 135 Biggest clients - Spar SA, Sara Lee, Beiersdorf, Tops Liquor, eThekwini Durban 2010 The murder, during a house robbery in April, of local TBWA\Hunt\Lascaris MD Richard Cassels overshadowed everything else for the TBWA group during the AdFocus review period. The group, which includes the ad agency, offers a wide spectrum of services, from research and strategic planning, through trend analysis and event management, to PR and digital media. The launch of TBWA SA's Tequila Edge digital marketing unit added to the bouquet. The problem, it says, is that when you are as dominant in a region as it is, there are limited opportunities for new business. "We have therefore focused our efforts on the organic growth of our clients to generate new areas of income." Something worked: income was up 10%.