27 November 2009
	PROFILE TBWA\HUNT\LASCARIS CAPE TOWN

Type of agency Advertising Telephone (021) 417-5700 Website www.tbwa.co.za Key person Nicky Swartz, MD Ownership Omnicom (Int) 70%; Shanduka Trust 25%; employee trust 5% Black equity 30% Accounts gained 1 Accounts lost 3 Clients 6 Staff 22 Biggest clients - SA National Roads Agency, Adidas, Cape Town Routes Unlimited Twelve months ago we were predicting better things ahead for this agency. Alas, it looks like it will have to wait longer for the upturn. Three significant accounts - Medi-Clinic, Cadiz and Bankmed - were lost. In terms of revenue, these were more than offset by winning the SA National Roads Agency Ltd (Sanral) business. But while there's been a big boost in revenue, the net effect was a 25% reduction in the client base. As with many other Cape agencies, Hunts has been hit particularly hard by the recession. There is a sense within the agency that it does not receive due recognition for its creative work. Perhaps, like its Johannesburg big brother, it's one inspired campaign away from a confidence boost.