27 November 2009
	PROFILE STICK

Type of agency Communications, design, promotions Telephone (011) 996-3400 Website None Key person Nicole Wills, MD Ownership 100% local Black equity 0% Accounts gained 2 Accounts lost 0 Clients 5 Staff 14 Biggest clients - Coca-Cola, Rand Merchant Bank, Nando's, Douglas Green Bellingham Wines, Fixit It's probably true to say Stick isn't on Julius Malema's Christmas card list this year. The agency came up with the idea for the Nando's TV commercial portraying the ANC Youth League leader as an idiot puppet rambling about "change". The ad became front-page news, though it was not flighted for long (it was pulled in the face of ANCYL complaints), Nando's enjoyed its customary headlines. As for Stick, the project wasn't the biggest earner but the mileage was priceless. There was also a Loeries bronze at the end of it. The other account won last year was Douglas Green wines. Other highlights included achieving level 2 BEE compliance. Bad news was not being considered by the agency's biggest client, Coca-Cola, for its 2010 soccer World Cup campaign. Maybe Coke was scared by the prospect of a Sepp Blatter puppet.