27 November 2009 Print This ArticleEmail this article to a friend

PROFILE

CROSS COLOURS






Type of agency Advertising

Telephone (011) 459-0600

Website www.crosscolours.co.za

Key person Adelle Wapnick, MD

Ownership Directors 100%

Black equity 0%

Accounts gained 7

Accounts lost 2

Clients 11

Staff 28

Biggest clients - Nando's, Sasol, MasterCard, Jack Daniel's

The biggest disappointment during the year was the loss of one of the agency's biggest accounts, Oracle Airtime Sales. That led to the shedding of three full-time staff - always a blow for a small agency that prides itself on its culture.

The billings loss from Oracle was more than made up for through the addition of a number of small accounts. The MasterCard win was probably the highlight. Other new names include Foschini, Coke, Liberty and Netcare.