Type of agency Advertising
Telephone (011) 459-0600
Website www.crosscolours.co.za
Key person Adelle Wapnick, MD
Ownership Directors 100%
Black equity 0%
Accounts gained 7
Accounts lost 2
Clients 11
Staff 28
Biggest clients - Nando's, Sasol, MasterCard, Jack Daniel's
The biggest disappointment during the year was the loss of one of the agency's biggest accounts, Oracle Airtime Sales. That led to the shedding of three full-time staff - always a blow for a small agency that prides itself on its culture.
The billings loss from Oracle was more than made up for through the addition of a number of small accounts. The MasterCard win was probably the highlight. Other new names include Foschini, Coke, Liberty and Netcare.