27 November 2009
	PROFILE STARCOM MEDIAVEST

Type of agency Media Telephone (011) 235-4011 Website www.starcomworldwide.co.za Key person Gordon Patterson, MD Ownership Publicis Group (Int) 49%; Koni Media 51% Black equity 51% Accounts gained 9 Accounts lost 6 Clients 40 Staff 31 Biggest clients - Procter & Gamble, Samsung, SA Post Office, Sasol, Nashua Mobile The evolution of the old Starcom into Starcom MediaVest has offered the enlarged company more flexibility when dealing with clients. The SA agency's recent success in winning the Nestlé account - with support from Zenith in London - falls outside our review period. New business between July 2008 and June 2009 came from, among others, Avon, Puma, Anglo Platinum, Gestetner, Sasol and Delta Airlines. New billings totalled R96m. Though this exceeded lost business by four to one, it's a measure of the tough times in the media that agency income grew only 3%. It played a central role with Amasa in launching an industry learnership programme to identify, mentor and fast-track young talent.