Type of agency Advertising
Telephone (011) 548-6000
Website www.saatchi.com
Key person Grant Meldrum, MD
Ownership Saatchi Worldwide 26%; Saatchi local management 24%; BEE 50%
Black equity 50%
Accounts gained 2
Accounts lost 0
Clients 10
Staff 62
Biggest clients - Procter & Gamble, Sanofi-aventis, Peugeot, Bel Cheeses, Novartis Pharmaceuticals
The recent Loeries experiential gold was a good way to end what has been a solid creative year: recognition in Cannes and New York, and local acknowledgment through Ad of the Month, two gold Pendorings and a Vuka Grand Prix for its campaign on behalf of the International Organisation for Migration.
Top of Meldrum's list of high points, however, is being named SA's top agency by Objectivity Report. Close behind was winning two solid pieces of business: Procter & Gamble's Ariel account for East and West Africa, and the PharamaChoice division of Sanofi-aventis. It all added up to a 30% increase in annual income, says Meldrum.