Type of agency Media
Telephone (011) 884-9282
Key person Rob Smuts, MD
Ownership 100% local
Black equity 0%
Accounts gained 7
Accounts lost 2
Biggest clients - Estée Lauder, Silversands Poker School, Apex Brazil, Digicore c-track, Yamaha
We'll forgive this agency for foisting actor Dolph Lundgren on to our TV screens. Love or loathe the ads, they have helped make Silversands a household name. Smuts boasts that: "There isn't a single person in SA with Internet access who doesn't know about Silversands."
The loss of the Toys R Us and Dell accounts last year was offset, to some degree, by the addition of Foord Asset Management and SA Motor Loans, among others, but total media billings declined by 20%.
RMS moved into new headquarters in February this year. Now that it has settled, Smuts intends to continue building the agency's digital media client base.