27 November 2009
	PROFILE OGILVY CAPE TOWN

Type of agency Advertising Telephone (021) 467-1000 Website www.ogilvy.co.za Key person Gavin Levinsohn, MD Ownership Ogilvy Worldwide 49,9%; local BEE 50,1% Black equity 50,1% Accounts gained 7 Accounts lost 5 Clients 25 Staff 190 Biggest clients - British American Tobacco, Volkswagen, SAB, Castrol If you're a star-struck autograph hunter, this is the agency to follow. Soccer player Christiano Ronaldo (Castrol) and rap artist Vanilla Ice are among the stars the agency has used in its recent campaigns. Lucky the three-legged Cheetah, though, is the biggest star of all to some. It's been a difficult year. Ogilvy held the Seat car account until VW pulled the brand from the SA market. BP moved its head office to Gauteng and transferred the account to Ogilvy Johannesburg. So did Old Mutual, though the client and Ogilvy Jo'burg split a few months later. New accounts included BA Comair, Schweppes and American Swiss. The agency's PR division also picked up SA Rugby and the Sunday Times. As usual, it collected more than its share of awards, locally and internationally.