Type of agency Advertising
Telephone (011) 912-0000
Website www.networkbbdo.co.za
Key person Abdulla Miya, MD
Ownership BBDO (Int) 60%; local 40%
Black equity 31%
Accounts gained 2
Accounts lost 9
Clients 11
Staff 110
Biggest clients - Cell C, Nedbank, Mercedes-Benz, Chicken Licken, Fritos/Lays
A few weeks ago Cell C marketing head Simon Camerer received a special Loeries for his contribution to marketing and Net#work collected statuettes for some of the work that put him on the stage. Now the two are parting ways.
Another award-winning year for this remarkably creative agency, with the top statuettes coming from a radio campaign, for Virgin Atlantic Upper Class. The "Plain Insanity" series won grand prix at Cannes ( the first SA agency to do so twice), gold at the Clios, and both gold and grand prix at the Loeries. Despite jealous comments that the agency can't keep up the creative success indefinitely, it continues to collect awards at a rate others would kill for.
There were two new accounts last year: the Road Accident Fund and AA Insurance.