27 November 2009
	PROFILE MOMENTUM MCCANN

Type of agency Promotions, activation Telephone (011) 235-4600 Website www.mccannworldgroup.co.za Key person Wayne Parry, MD Ownership McCann-Ericsson SA 100% Black equity 49% Accounts gained 2 Accounts lost 0 Clients 5 Staff 8 Biggest clients - Pikitup, Isuzu Trucks, Telkom Corporate Communications, SABC PBS, King Korn It was a tough year for the sector as a whole, says Parry - one of "consolidation and survival" in a struggling economy. In the case of Momentum, it was made more difficult by budget cuts from client General Motors SA, even though the agency picked up some extra work for the motor company's Red Tag light-vehicle sales. New accounts last year came from Pikitup, which is now Momentum's biggest client, and from Tiger Brands.