Type of agency Advertising
Telephone (011) 321-3300
Website www.metropolitanrepublic.com
Key person Paul Warner, chief creative
Ownership Local 100%
Black equity 26%
Accounts gained 7
Accounts lost 0
Clients 9
Staff 62
Biggest clients - MTN, Liberty Group, Wimpy, Tiger Brands, Anglo Platinum,
If you're wondering why no FNB, it's because the account was won just after our cut-off period. But we can't ignore it. What a way to end a remarkable period in which the agency has also won Wimpy, Liberty Group, Stuttafords, Anglo Platinum and the World Aids Day campaign, among others. It also retained the MTN account. Deputy MD Vanessa Vosloo is chuffed that the agency's work contributed to Wimpy and Stuttafords exceeding sales targets.
The agency won seven of the eight pitches it entered during the review period. Warner and his creative team continue to work wonders.
Awards, however, are proving harder to come by, though few doubt that the momentum will return. The return from the recent Loeries was modest.