27 November 2009
	PROFILE BLACK RIVER FC

Type of agency Advertising Telephone (011) 482-7625 Website www.blackriverfc.co.za Key person Ahmed Tilly, executive creative director Ownership Jupiter Drawing Room CT 88%; other 12% Black equity 33% Accounts gained 2 Accounts lost 1 Clients 8 Staff 26 Biggest clients - Dial Direct, 1st for Women, Nando's, SAB, Mini Good to see Thabo Mbeki still has some friends - Black River provides pro bono advertising for the former president's education trust. A quietly satisfying year: In the awards circuit the agency collected silvers, bronzes and was a Cannes finalist. But no big breakthrough. Likewise on the business side. Despite picking up the Dial Direct account (now the agency's biggest) and the SA Breweries responsible drinking campaign, overall income grew only marginally. The main reason was loss of the 1Lifedirect account after the client moved all advertising inhouse.