27 November 2009
	PROFILE MAGNA CARTA

Type of agency Public relations Telephone (011) 784-2598 Website www.magna-carta.co.za Key person Michele Anderson, MD Ownership TBWA SA 96%; share trust 4% Black equity 28% Accounts gained 23 Accounts lost 2 Clients 38 Staff 70 Biggest clients - Standard Bank, Eskom, Engen, Indian Premier League (IPL) cricket, Khomanani A fourth consecutive PR Agency of the Year award at the 2009 Prism awards, plus gold and silver awards, show this agency is still at the top of its game. Ditto the bucket-load of new accounts. So it was no surprise that, only 10 days before the first ball was bowled, the Indian cricket authorities should ask Magna Carta to handle the IPL publicity. Other new projects were as diverse as the World Economic Forum, Pampers nappies, brand activation for beer and rum, Mpumalanga tourism, and rural awareness of the 2010 soccer World Cup. The agency won business from 23 of the 28 pitches it entered. Magna Carta is increasing its presence across Africa, through a network of affiliate agencies, to service the continental needs of clients like Standard Bank.