27 November 2009
	HDI YOUTH MARKETEERS

Type of agency Youth marketing & communications Telephone (011) 706-6016 Website www.hdiyouth.co.za Key person Jason Levin, MD Ownership Liesl Loubser 100% Black equity 0% Accounts gained 10 Accounts lost 0 Clients 30 Staff 33 Biggest clients - Reckitt & Benckiser, P&G Always, Cartoon Network, Pick n Pay, GlaxoSmithKline The company's launch in Nigeria in June was its first expansion into the rest of Africa, and the agency reports it has already won two accounts there. New business in SA came from, among others, Coca-Cola, Sun International, MTN, the SA National Blood Service and the Gallagher Convention Centre in Midrand. Income grew 21%. The agency expanded its domestic offerings last year with a specialised youth PR activity called PRCo, as well as EventCo, an events unit aimed at audiences aged from three to 23. It also expanded the sample size of its Sunday Times Generation Next youth brand preference and consumer survey. It was the same story with its Khuza awards, which measure youth-focused branded communication and advertising.