Type of agency Youth marketing & communications
Telephone (011) 706-6016
Key person Jason Levin, MD
Ownership Liesl Loubser 100%
Black equity 0%
Accounts gained 10
Accounts lost 0
Biggest clients - Reckitt & Benckiser, P&G Always, Cartoon Network, Pick n Pay, GlaxoSmithKline
The company's launch in Nigeria in June was its first expansion into the rest of Africa, and the agency reports it has already won two accounts there.
New business in SA came from, among others, Coca-Cola, Sun International, MTN, the SA National Blood Service and the Gallagher Convention Centre in Midrand. Income grew 21%.
The agency expanded its domestic offerings last year with a specialised youth PR activity called PRCo, as well as EventCo, an events unit aimed at audiences aged from three to 23.
It also expanded the sample size of its Sunday Times Generation Next youth brand preference and consumer survey. It was the same story with its Khuza awards, which measure youth-focused branded communication and advertising.