27 November 2009
	PROFILE GRID

Type of agency Branding & design Telephone (011) 502-4600 Website www.gridworldwide.com Key person Ashantha Armogam, MD Ownership Nathan Reddy 65%; Armogam 26%; others 9% Black equity 91% Accounts gained 16 Accounts lost 0 Clients 36 Staff 25 Biggest clients - Airports Company SA, SA Tourism, International Marketing Council of SA, Skye Footwear, Virgin Mobile Not a great year by Grid's exacting standards. Annual income was down 22%. It says it's "not overly concerned" as turnover was inflated in the previous year by a number of large, one-off projects. As one AdFocus judge said: "Imagine telling (global WPP group boss) Martin Sorrell not to worry when your income has fallen nearly a quarter." Still, there were new accounts bringing nearly R26m in billings. According to Armogam: " In these uncertain times we are encouraged that we have found new ways of doing business, found first-class brands and diversified our portfolio in line with our strategic intent." The agency launched a digital operation during the year and got a handful of awards at the Loeries.