27 November 2009
	PROFILE GLOO

Type of agency Digital design Telephone (021) 480-0633 Website www.gloo.co.za Key person Pete Case, executive creative director Ownership Kagiso Media 51%; others 49% Black equity 51% Accounts gained 12 Accounts lost 1 Clients 31 Staff 33 Biggest clients - Cell C, FNB, Woolworths, SA Tourism, Spur I'm not sure who was more exhausted by the end of the first night of the recent Loeries - Case and his team, from bouncing up and down the stairs to receive a barrelful of digital golds and other awards, or the rest of us, from watching them. It's been another remarkable year for the agency, which continues to set standards in its market. Besides grabbing most of the main digital Loeries, other awards at which it's enjoyed success include Caples, Assegai, Design Indaba, Bookmarks and the Webbys. New accounts last year included SA Tourism, Exclusive Books, Truworths, Castle Lager and Royco. The major disappointment was the loss of the Virgin Money account after the client decided to cut its advertising budget. With a new 51% BEE partner in the shape of Kagiso Media, who knows what's next?