27 November 2009
	PROFILE FINE HEALTHCARE

Type of agency Strategic communications Telephone (011) 221-5400 Website www.finehealthcare.co.za Key person Mandi Fine, CEO Ownership 100% local Black equity 0% Accounts gained 5 Accounts lost 2 Clients 15 Staff 18 Biggest clients - Reckitt & Benckiser, Smith & Nephew, Discovery, Janssen-Cilag, Eli Lilly As its name and client list suggest, this rising agency specialises in health-care clients. And it's been an active few months. Besides a move to new premises in downtown Johannesburg, the agency has formally launched an events division, after being asked by clients to organise 30 events during 2008. New accounts included the Flora pro-active margarine business from Unilever, products from Janssen-Cilag, Genzyme and Eli Lilly, and the entire Smith & Nephew portfolio, including events and PR. Combined billings were worth R10m. Lost accounts cost R2m. There was even time for an award, for a campaign on behalf of Nurofen, from the Rx Club awards in New York.