Type of agency Sponsorship, experiential
Telephone (011) 549-5340
Website www.expagency.co.za
Key person Justin Sampson, CEO
Ownership 100% local
Black equity 50,01%
Accounts gained 5
Accounts lost 0
Clients 14
Staff 44
Biggest clients - MTN, Absa, Nestlé, Toyota, Sasol
It was oh so close for EXP for our African Agency Network of the Year award, but this high-flying operation - a major player in the sports sponsorship and experiential field - has had a good year at home as well.
A combined R16m in new billings came from the likes of Castle Lager, Coca-Cola, Dentyne, Sasol and the Gauteng provincial government. That brought total billings to more than R105m.
There has been marketing excellence recognition for a number of projects, including the Absa Cape Epic cycle race and an under-13 sports tournament for Milo.