27 November 2009 Print This ArticleEmail this article to a friend

PROFILE

DRAFTFCB DURBAN






Type of agency Advertising

Telephone (031) 566-7900

Website www.draftfcb.co.za

Key person Derek Coles, MD

Ownership IPG (Int) 50,1%; Bourasque 26%; staff trust 23,9%

Black equity 37,4%

Accounts gained 4

Accounts lost 0

Clients 16

Staff 39

Biggest clients - Beiersdorf, Mass Discounters, Rainbow, Trellidor, Corobrik

You can tell times are tough when the MD says the highlight of the year is not losing any accounts. When the agency also reports a 5% rise in revenue, it's even better. Plenty of agencies, particularly on the coast, are reporting reductions this year.

The agency secured four accounts last year, of which Decorland was the biggest. Vodacom and Ruwaad - the UAE-based real estate, hospitality, tourism investment and development company - also delivered business. Coles is also pleased at retaining the uShaka Marine World account, which sneaked in just before our June 30 review deadline.