Type of agency Advertising
Telephone (031) 566-7900
Website www.draftfcb.co.za
Key person Derek Coles, MD
Ownership IPG (Int) 50,1%; Bourasque 26%; staff trust 23,9%
Black equity 37,4%
Accounts gained 4
Accounts lost 0
Clients 16
Staff 39
Biggest clients - Beiersdorf, Mass Discounters, Rainbow, Trellidor, Corobrik
You can tell times are tough when the MD says the highlight of the year is not losing any accounts. When the agency also reports a 5% rise in revenue, it's even better. Plenty of agencies, particularly on the coast, are reporting reductions this year.
The agency secured four accounts last year, of which Decorland was the biggest. Vodacom and Ruwaad - the UAE-based real estate, hospitality, tourism investment and development company - also delivered business. Coles is also pleased at retaining the uShaka Marine World account, which sneaked in just before our June 30 review deadline.