I wish I worked in the advertising industry. I could turn up to work each day in a t-shirt, tattered jeans and slops. If I had an urgent business meeting to attend, I might deign to shave.

Based on first impressions, it would be easy to assume that advertising is a casual undertaking that, to quote Humphrey Bogart in Casablanca, "don't amount to a hill of beans in this crazy world". Advertising and communications are the lifeblood of commerce and industry.

That's why we chose our theme, Surviving The Recession.
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CONTENTS
FOREWORD
FOREWORD - Why advertising amounts to a hill of beans
FEATURES
ADVERTISING MEDIA - The twain shall meet
PRO BONO ADVERTISING - FOR THE GOOD OF ALL
DIRECT MARKETING - On the comeback trail
BRANDING CASE STUDY - Why imperialism wasn't enough
REVIVING A BRAND - Waking the dead
ROYAL BANK OF SCOTLAND - A right royal mess
CRISIS MANAGEMENT - Learning from adversity
PUBLIC RELATIONS - Golden Silence
CONSULTANCIES - Waste not, want not
OWNERSHIP - All in the family
AWARDS
AWARDS - Advertising Agency of the Year - Ogilvy Johannesburg
AWARDS - Media Agency of the Year - Initiative Media
AWARDS - Digital Agency of the Year - Gloo
AWARDS - Lifetime Achievement - John Hunt and Reg Lascaris
AWARDS - New broom: up-and-coming star - Khya Dlanga
AWARDS - African Agency Network of the Year - Ogilvy Africa
AWARDS - Effective Advertising Campaign - Ogilvy Johannesburg: Shaking up KFC
AWARDS - Agency Leader of the Year - Ravi Naidoo
TABLES
TOP ADVERTISING AGENCIES - The art of winning
TOP MEDIA AGENCIES - It's a jump to the left
TOP BRANDING & DESIGN AGENCIES - Watch what you do
TOP ADVERTISERS - Fifa kicks in
THE LOERIES - Rewarding excellence
ADVERTISING AWARDS - Spreading the glory
BEST-LIKED TV ADVERTISEMENTS - Artful dodgers
THE BUSIEST AGENCIES - Almost pitcher perfect
PROFILES
CORPORATE PROFILE - FM 50th anniversary
CORPORATE PROFILE - Vega School
CORPORATE PROFILE - Ebony + Ivory
CORPORATE PROFILE - Megapro Marketing
CORPORATE PROFILE - Hamilton's
CORPORATE PROFILE - AdMakers
AdMakers: Luxury redefined - Beyond aspiration
AdMakers: Creativity - No art for art's sakle
CORPORATE PROFILE - RMS Media

AGENCY DIRECTORY
Profiles
  • Alphabet Soup
  • Aquaonline
  • Atmosphere Communications
  • Black River FC
  • Brandsh
  • Cross Colours
  • Digivox
  • DraftFCB Cape Town
  • DraftFCB Johannesburg
  • DraftFCB Durban
  • Ebony + Ivory
  • Euro RSCG SA
  • Exp SA
  • Fien Healthcare
  • FoxP2
  • GGi/Total Media
  • Gloo
  • Grey SA
  • Grid
  • Hamiltons Advertising
  • HDI Youth Marketeers
  • HKLM Group
  • Initiative Media
  • Interbrand Sampson
  • Ireland/Davenport
  • Jenni Newman PR
  • Joe Public
  • JWT SA
  • KingJames Group
  • Leo Burnett Group
  • Lowe Bull Cape Town
  • Lowe Bull Gauteng
  • Magna Carta
  • Lowe Bull Gauteng
  • Marcus Brewster Publicity
  • McCann-Erickson
  • MediaCompete SA
  • MediaEdge:cia
  • Megapro Marketing
  • Metropolitan Republic
  • Mick & Nick
  • Mindshare
  • Momentum McCann
  • MorrisJones&Co
  • Net#Work BBDO
  • Net#Work BBDO Cape Town
  • Nota Bene
  • Origin Design Centre (ODE)
  • Ogilvy Cape Town
  • Ogilvy Johannesburg
  • OILOgilvy Johannesburg
  • OMD SA
  • Page Three Media
  • Publicis
  • RMS Media
  • Saatchi & Saatchi Cape Town
  • Saatchi & Saatchi Johannesburg
  • Singh & Sons
  • Starcom Mediavest
  • Stick
  • Studio 4332
  • TWBA\Hunt\Lascaris Cape Town
  • TWBA\Hunt\Lascaris Durban
  • TWBA\Hunt\Lascaris
  • The Brand Union
  • The Jupiter Drawing Room Cape Town
  • The Jupiter Drawing Room Johannesburg
  • TheMediashop
  • The Teamworks
  • Thirtyfour
  • Universal MxcCann
  • Vizeum SA
  • VWV Group
  • Hello World
  • Wunderman
  • Young & Rubicam Brands
  • Y&R Cape Town
  • Y&R Johannesburg
  • Zanusi Brand solutions
  • Zoom

    • AdFocus editor: David Furlonger
    Design, layout, cover: FM Art Department
    Photographers: Jeremy Glyn and Hetty Zantman
    WebEditor: Jacqueline Bullard
    Web Assistant: Julie Gough

    Copyright 2009 Financial Mail

     


    Advertising Agency of the Year - Julian Ribeiro, Ogilvy MD


    Media Agency of the Year - Some of the team

    Digital Agency of the Year - Gloo's Pete Case

    Lifetime Achievement - Reg Lascaris and John Hunt


    Khaya Dlanga

    Graham Warsop

    Brian Mduli

    Dawn Nathan-Jones

    Ravi Naidoo

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    © BDFM Publishers 2008

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