28 November 2008
	PROFILES BLUE MOON CORPORATE COMMUNICATIONS

Type of agency - Specialist Ownership - 100% local Key person - Michelle Caldeira Revenue - R46m Accounts gained - 3 Accounts lost - 0 Total clients - 30 Number of staff - 44 Equity - 25,1% Biggest client - Edcon The agency specialises in internal communications - or, in its words, "making integrated employee engagement work". It provides tailor-made solutions allowing engagement initiatives to be effectively communicated. It has done so over the past 10 years, for companies ranging in size from 2 000 employees to 30 000. New clients to sign on for Blue Moon's employee services last year were Absa, Great Basin Gold and Sasol Technology. Combined value of the new business was about R8m. The agency's five biggest clients are Edcon, Discovery, the Recording Institute of SA, Volkswagen SA and Airports Company SA. Blue Moon breaks its client list into two - key clients, with whom it has a continuing relationship, and project clients, for whom it performs specific projects.