28 November 2008
	PROFILES BLACK RIVER FC

Type of agency - Traditional Ownership - 100% local Key person - Janine Allem/Ahmed Tilly Revenue - R13,6m Accounts gained - 2 Accounts lost - 1 Total clients - 6 Number of staff - 25 Equity - 33% Biggest client - Auto & General Despite the name and astroturf office flooring, this is not a soccer club - though some might argue it gets a kick out of being different. In its AdFocus submission, the agency boasts of working with a flair "that will amaze the Ronaldinhos of the world". It won the accounts for two of the more offbeat advertisers last year - Nando's and Mini - and has already started winning creative awards with the former. It also enjoyed creative success with campaigns for Virgin Money and 1st For Women. At the end of the review period, its biggest advertisers were Auto & General, Nando's, Virgin Money, Mini and Revlon. Despite the loss of the Premier Foods account, media billings grew to R101m from R85m the previous year.