28 November 2008
	PROFILES THE FIREHOUSE

Type of agency - Branding & design Ownership - 100% local Key person - Grant Baker Revenue - R23,4m Accounts gained - 18 Accounts lost - 0 Total clients - 32 Number of staff - 54 Equity - 25% Biggest client - Mutual & Federal It's tempting to say this agency is on fire: revenue more than doubled, R14m in new billings, acquisitions, new divisions... Maybe that's why burglars have struck its offices four times in recent months. They know where the money is. New accounts such as the Automobile Association, Mutual & Federal, Rand Merchant Bank, Intercontinental Bank of Nigeria, MTN and Discovery helped lift revenue to R23m from R11m the previous year. Highlights for the year included the creation of two new divisions, Firehouse Communications and Africa, and the purchase of the Mr Carraway, Chain and Twist agencies to supplement the Firehouse portfolio. The agency's biggest accounts, after M&F, are Blue Financial Services, Maravedi Credit Solutions. Discovery Holdings and the AA.