28 November 2008 Print This ArticleEmail this article to a friend

PROFILES

TBWA\HUNT\LASCARIS DURBAN

Type of agency - Advertising
Ownership - 70% Omnicom, 30% local
Key person - Richard Cassels
New business - R25m
Accounts gained - 2
Accounts lost - 0
Total clients - 20
Number of staff - 134
Equity - 30%
Biggest client - Beiersdorf

The 2010 soccer World Cup will allow this agency to show its creativeness to the world, having won the advertising and public relations account for Durban 2010. The event is a great marketing opportunity both for the city and for TBWA.

It is understood that though the main above-the-line campaign is still in the planning stage, the agency is well ahead with other 2010-related projects.

TBWA Durban has also won the account for Tongaat Hulett Developments. The two accounts combined are worth R25m.

The agency won two performance awards last year based on market research among advertising agency clients. The agency's biggest accounts are Beiersdorf, Durban 2010, Sara-Lee, Spar Group and Tongaat Hulett Developments.



Elastoplast