28 November 2008
	PROFILES SINGH & SONS

Type of agency - Advertising Ownership - 100% local Key person - Adeshia Singh Revenue - R10,8m Accounts gained - 6 Accounts lost - 0 Total clients - 16 Number of staff - 9 Equity - 60% Biggest client - Kia Motors Talk to most people in the industry and they will tell you this is one of the up-and-coming agencies. It's only a couple of years old and has no creative pedigree yet to speak of, but it's developing a reputation as an imaginative, dedicated shop. The market clearly agrees. Revenue doubled last year to more than R10m - not bad in the overcrowded Cape Town market. Nearly two-thirds of that is from contractual fee-based agreements. As the agency gets bigger, however, it will be harder to maintain this growth. New accounts last year included Donna Claire, Foschini Group Services, Pongracz and the @home houseware group. Total billings were worth an extra R12,5m. After Kia, the agency's biggest accounts are Prudential Portfolio Managers, Distell Wines, Lindt Chocolates and Donna Claire.