28 November 2008 Print This ArticleEmail this article to a friend

PROFILES

SAATCHI & SAATCHI CAPE TOWN






Type of agency - Advertising
Ownership - 26% Saatchi Belgium, 74% local
Key person - Ian Young
Revenue - R45m
Accounts gained - 4
Accounts lost - 0
Total clients - 21
Number of staff - 71
Equity - 50%
Biggest client - Engen

After promising progress in 2006, revenue growth seems to have stalled last year. Or maybe it's consolidation before the next push. Three of the four new accounts - 24.com, Stockcounters and Intec - signed up for the AtPlay digital operation, while Engen's international business unit opted for the Saatchi X below-the-line service.

At least the agency held on to all the clients it already had. The biggest accounts, after Engen, are Guinness Foreign Extra Stout, Malta Guinness, BoE Private Clients and Archers Aqua.

Creatively, there were frustrations. MD Young lists the biggest disappointment of the year as achieving 26 Loeries finalists, but only one silver award to show for it.





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