28 November 2008
	PROFILES RMS MEDIA

Type of agency - Media Ownership - 100% local Key person - Rob Smuts Billings - R190m Accounts gained - 13 Accounts lost - 2 Total clients - 70 Number of staff - 8 Equity - 0% Biggest client - Silversands Poker School With annual billings of R190m, RMS is a long way behind the sectoral leaders. But with annual growth of 36%, it clearly has its sights set on bigger things. But how much bigger? The personal service of which it boasts would be compromised by too-rapid growth, which would also threaten the agency's small-scale culture. New accounts last year included Digicore c-track, Redgwoods, Yamaha, Liquid Capital, Epson, Jacaranda FM and the Daily Sun. However, the agency - which offers media planning, implementation and post-campaign analysis - also lost two long-standing accounts, EMI and Fujitsu Siemens. RMS's biggest accounts are the online Silversands poker school, Estée Lauder, Digicore, Dell and Redgwoods.