28 November 2008
	PROFILES PUBLICIS

Type of agency - Advertising Ownership - 51% Publicis, 49% local Key person - Francis Blitz Revenue - Not disclosed Accounts gained - 3 Accounts lost - 0 Total clients - 20 Number of staff - 63 Equity - 26% Biggest client - L'Oréal Good organic growth from the existing client base and acquisition of the Medscheme account have helped boost the bottom line for Publicis, which claims a 17,8% revenue increase last year. However, the agency would like to shake off the slightly stuffy image that has followed it in the recent past. Having shown some creative stirrings - and made some useful hires in the strategic planning and creative departments - it would like its work to be noticed more in the future. In addition to Medscheme, Publicis picked up new work from Procter & Gamble and French pharmaceutical company Sanofi-Aventis. The agency's biggest clients are L'Oréal, Renault, Procter & Gamble, Sanofi-Aventis and Hewlett-Packard.