28 November 2008
	PROFILES BBDO CAPE TOWN

Type of agency - Advertising Ownership - 60% BBDO Worldwide; 40% local Key person - Eric d'Oliveira Revenue - Not disclosed Accounts gained - 12 Accounts lost - 1 Total clients - 35 Number of staff - 92 Equity - 40% Biggest client - Checkers A plea to potential clients from BBDO: stop beating about the bush. Among the low points listed by the agency in its AdFocus submission is that it is still sometimes confused with the old Berry Bush agency. That's surprising. BBDO has come on strongly in the past three years and is developing a strong reputation of its own. Awards won last year included a Cannes Golden Lion, a D&AD silver pencil, a silver Clio and a variety of Loeries. The agency also appeared to have managed a seamless handover early this year to MD Eric d'Oliveira from his predecessor, Nic Bednall, who moved "upstairs" into the BBDO Group. BBDO also collected an interesting cross-section of new accounts, ranging from Nederberg's below-the-line business and Ackerman's corporate account, to Table Mountain National Park, Penny Pinchers, Powerchild, Parmalat and ODM. The one account loss was Triumph.