28 November 2008
	PROFILES MOMENTUM MCCANN

Type of agency - Specialist Ownership - 51% IPG; 49% Zwelakhe Sisulu Key person - Wayne Parry Revenue - Not disclosed Accounts gained - 2 Accounts lost - 0 Total clients - 3 Number of staff - 9 Equity - 49% Biggest client - Telkom The primary aim of Momentum, which describes itself as a "phygital" agency, is to generate sales through demand activation. This means sales promotions, point-of-sales materials, events, sponsorships and entertainment marketing. It's a tightly focused company, with only three clients: Telkom, Isuzu Trucks (whose account it gained during the review period) and SABC public broadcast radio. Its highlights for the period all relate to Telkom campaigns. Though it hasn't disclosed financial figures, the agency says revenue grew 10% last year.