28 November 2008
	PROFILES METROPOLITAN REPUBLIC

Type of agency - Advertising/media Ownership - Jupiter Drawing Room 68,5% Key person - Paul Warner Revenue - R30m Accounts gained - 4 Accounts lost - 1 Total clients - 5 Number of staff - 41 Equity - 48% Biggest client - MTN A year after opening, Metropolitan was ranked among SA's top 10 creative agencies. Less than a year later, it continues to grow. It now has its own media-planning company, Metropolis, which has attracted business from Sasol and Stuttafords. Being a sidekick of The Jupiter Drawing Room does it no harm. Indeed, if one looks at awards over its short history - including Loeries, Clios, Apex and Cannes - Metropolitan is invariably a joint winner with its elder. New accounts last year were Liberty Life/Health, Stanlib, Montecasino and Stuttafords. Its one loss was a project-based account that moved to Black River FC. Turnover grew 64% and new business R12m. It's been a great ride for Metropolitan so far. Keeping the momentum going will be harder.