28 November 2008
	PROFILES MEDIOLOGY

Type of agency - Media Ownership - 100% local Key person - Ana Oxlee-Moor Revenue - R3,28m Accounts gained - 10 Accounts lost - 0 Total clients - 14 Number of staff - 10 Equity - 0% Biggest client - Johns Hopkins Healthcare SA Less than three years old, this full-service media communications agency, which is wholly owned by Oxlee-Moore, enjoyed spectacular growth last year, increasing revenue to R3,3m from R850 000, and billings to R145m from R20m. New accounts included De Beers, Southern Sun, Pharma Natura, the Automobile Association, Edu-Loan, Diamond Trading Co, the SA Jewellery Council and Johns Hopkins Healthcare. The agency's biggest clients all came on board last year. Another R35m of billings has been added since the end of the review period, so Mediology - having already increased staff numbers from three to 10 last year - will have to think about further expansion. The next focus is to increase its online digital mobile capacity.